One of the hardest things to do, in life and in business, is communicate in such a way that the person listening… understands. The more passionate and immersed we are in the things that we love, the more we use language that only those ‘in the know’ understand. Adding to this… when we start speaking...
Most businesses now have a number of places for online engagement: both for their online visitors and internally, for business operations. These can take excessive time to manage and take them away from delivering their actual services. Adding to this, file sharing and online accounting are increasing the areas of online use for a business, and much time is...
There’s and old saying in the PR industry that dates back before online communication: “Any publicity… is good publicity.” The premise behind this is quite simple: as long as people are talking about you, you’re top of mind and will most likely get business. However… in online communication, we need to add to this premise:...
Think about your own online behaviour for a brief moment. When you open your browser (Chrome, Firefox, Safari etc) – where do you go first? And after that, where do you go? Typically, internet users first load the Google search page, followed by their favourite social media platform. Facebook is number one, with Youtube a...
Are you meeting a new client today? If so – they have most likely Googled you already, checked your company credentials and made initial decisions around value, trust and their loyalty to you and your brand. Our information-hungry culture combined with prolific access to personal information has conditioned us to find immense security in information. Granted there is...
If you work in the service industry, you’ll know that what your clients say about you is a crucial part of building your business! Many businesses rely on this ad-hoc, whilst others strategically hone in on Word Of Mouth Marketing (WOMM). If you’re savvy – you’ll know that you can enhance your WOMM with your...
What’s the golden rule of western conversationalists? Don’t mention politics, money or religion. So… what do most people talk to their friends about? Politics, money and religion. We are told to avoid these topics because at the heart of it – they’re all deeply emotional. At the end of the day, you will make your...
Will you be up ahead – or left behind? With the financial planning industry having upped several gears in the last year, the pace of change and the need for a solid online communication strategy could be what drives you up ahead of the rest – or leaves you spluttering and worn out at the back...
You are a professional person, you offer a professional service and you’re good at what you do. You work hard to prepare for client meetings and you keep yourself in-the-know with the latest product developments. Pouring hours and hours into providing the very best service for your clients, you don’t have time to Google yourself,...
If you are a financial planner, now is the time to differentiate your services. In a time where diversity is being celebrated, and personal interaction is on the decline – making things personal is the way to stand out. It doesn’t have to be pink nail polish – although that would certainly work – but it...