If I Google you, what will I find?

You are a professional person, you offer a professional service and you’re good at what you do. You work hard to prepare for client meetings and you keep yourself in-the-know with the latest product developments. Pouring hours and hours into providing the very best service for your clients, you don’t have time to Google yourself, let alone dictate what Google says about you.

Why don’t you do a quick check now?

Type your name into Google, along with the service you provide. For example – Sam Brown financial planner. If your name is not in the top 3… will your clients be able to find you when:

  • They want to check that you’re who you say you are
  • They want to know if you’re established
  • They want to find your cellphone number to message you
  • They want to see what you look like

It doesn’t matter how many hours you spend preparing a portfolio and ensuring that your clients receive the best service – if they see that your website is out of date; they will think you are out of date. All the unseen work you do holds far less value to your client than how they perceive their personal relationship with you.

You need to get personal with them and you need to be using your online reputation to help you with that. That means having a (1) website that is (2) updated with weekly blogs and (3) monthly emails that are relationship centred.

If these steps aren’t in place, you’re not ready to think about social media.

If your client only hears about what you want to sell them, the next upgrade, the features that have been changed on your service or product – that’s all they’ll ever think; you’re here to sell them something. They’ll stop following you and dis-engage.

Are you really interested in your client for who they are? Their goals and dreams? Their family, friends and recreational activities?

Are you?

Then let them know.

Tim Slatter is the director of Contatto, a company that focusses on enhancing your ORM (online reputation management) to create, build and sustain relationships that are reinforced by trust and seen to be value-adding.

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