One of the hardest things to do, in life and in business, is communicate in such a way that the person listening… understands. The more passionate and immersed we are in the things that we love, the more we use language that only those ‘in the know’ understand. Adding to this… when we start speaking...
Most businesses now have a number of places for online engagement: both for their online visitors and internally, for business operations. These can take excessive time to manage and take them away from delivering their actual services. Adding to this, file sharing and online accounting are increasing the areas of online use for a business, and much time is...
There’s and old saying in the PR industry that dates back before online communication: “Any publicity… is good publicity.” The premise behind this is quite simple: as long as people are talking about you, you’re top of mind and will most likely get business. However… in online communication, we need to add to this premise:...