Think about your own online behaviour for a brief moment. When you open your browser (Chrome, Firefox, Safari etc) – where do you go first? And after that, where do you go? Typically, internet users first load the Google search page, followed by their favourite social media platform. Facebook is number one, with Youtube a...
Are you meeting a new client today? If so – they have most likely Googled you already, checked your company credentials and made initial decisions around value, trust and their loyalty to you and your brand. Our information-hungry culture combined with prolific access to personal information has conditioned us to find immense security in information. Granted there is...
If you work in the service industry, you’ll know that what your clients say about you is a crucial part of building your business! Many businesses rely on this ad-hoc, whilst others strategically hone in on Word Of Mouth Marketing (WOMM). If you’re savvy – you’ll know that you can enhance your WOMM with your...
What’s the golden rule of western conversationalists? Don’t mention politics, money or religion. So… what do most people talk to their friends about? Politics, money and religion. We are told to avoid these topics because at the heart of it – they’re all deeply emotional. At the end of the day, you will make your...