For years, people have said that insurance is sold and not bought. The stigma surrounding the industry and those representing it still hangs thick in our social memory, with old stories of brokers peddling policies purely to earn commission instead of seeking the best needs of their clients. However, in the last decade or so,...
Life is busy – we have more to do and less time in which to do it. Many of us will spend about three hours a day eating food. That’s wasted time. It works out to about 45 days of eating. What if we could rather allocate one day in the year to eat –...
Most things of value are built slowly and steadily, over time. From investment portfolios and businesses to sporting fitness and strong family ties. Many of us know that compound interest is the eighth wonder of the world (Albert Einstein). We use quotes about planting a tree 20 years ago, and time in the markets vs...
How much does it cost you when you lose a client? Most of us don’t have an exact figure, but it goes beyond the fees lost and encompasses all of the hours that went into nurturing that relationship, and the hours ahead to secure another client. This is life – it’s going to happen –...
I have spoken to many professionals who have lost faith in “social media”. In almost every case, we go on a journey of tracing why they feel this way, and it almost always ends up with the same conclusion: they’re unsure of WHY they’re here. Ultimately, they need a strategy that will work for them...
Social media has united us on a level like no other. It has given us immeasurable opportunities to do good. This is powerful. Extremely powerful. But the tales of history don’t tell us a story of how excessive power makes people better humans. Instead, it corrupts. We can only walk so far whilst holding onto...
When I was about seven, I was in a skit for Friday assembly. I was the main character (always my favourite role…), and I played a boy who was about to walk to school. The weather was threatening to rain, so I was told to take an umbrella. I still remember the blue and yellow...
When someone says “Don’t panic” it’s usually the first thing we do, right? We’re all thinking about the ominous “but” that always comes next, and spiral into surface-level anxiety. “Don’t panic… but…” As a financial planner, when the world hits a crisis (I think specifically of Russia & Ukraine, China & Taiwan and even of our...
Be relevant. Be reachable. In the next few years, we are likely to see a significant increase in small businesses, from home enterprises to startups. Many people have had to create sideline income or recover from losing their jobs in a shrinking job market. Jobs seeing the fastest decline are in production or administration support,...
Content + Distribution + Network = Successful Online Brand It seems like a simple task, right? But then how come it’s so difficult? In my experience, it’s because most of us become distracted from the full strategy and focus on one or two elements to the detriment of the others. In your communication strategy, there...