Taking a quick look at LinkedIn’s Name Pronunciation tool Have you used the new Name Pronunciation tool? Have you thought about how you can use it to leverage better engagement with prospects? It’s a really neat tool! Whilst you can currently only set it up through your mobile device, it’s available to people viewing your...
Building trust must be one of the hardest things to do. There are so many levels of trust and even more factors affecting how those levels are built and maintained. Yet it’s a word that so many of us like to use on our websites and our social media. Maybe it’s a word that we...
We’re told from an early age that we’re special, and then spend the rest of our life living in a world that tries to heap us in with the masses and erode our identity and uniqueness. We’re encouraged to have goals and dreams, but these are often framed by the voices ahead of us and...
Sure, you can use it like a resumé, but then you’d be missing out. LinkedIn is also not your business website, nor is it where you will actually ‘do’ business. It’s important to think about these things because it shapes our strategy and how effective this platform will be for us to build and sustain...
Everybody loves confetti, right?? Think of every wedding you’ve been to… every surprise party where poppers were provided… the excitement of frilly foils and explosive ecstasy has us grabbing for another handful, pulling another popper and acting a little crazy-happy. Confetti is a great way to mark a celebration; but it’s not the celebration itself....
Caveat: this article has been written specifically with financial advisers in mind but will also be relevant for similar professionals and service providers. As long as you see yourself as the gatekeeper of information, your relevance is limited. We are already comfortably in an age where information is digitized, aggregated, distributed and accessible on a...
It’s Women’s Month, and we’ve been thinking lately about all the ways in which women are wonderful in matters of money. Women as investors don’t get praised often enough – there’s been an unfortunate stereotype in the past that keeps finances in ‘man territory’. Today, we’d like to honour the ladies in our stock markets...
We make a common mistake, on a regular basis. By ‘we’… I assume you do it too, because I certainly do it. We look at people and make the ‘rich’ judgement. We think to ourselves: ‘Wow, he’s really rich! Look at his bla bla bla…’. Or we think: ‘Jeepers, I wonder what she does. That car/outfit/laptop...
There are two kinds of financial advisors: those who have regular blogs those who don’t have regular blogs If you’re the latter, then I’d encourage you to start blogging and creating dynamic content on your website, or employ someone (like us or someone else who is skilled at writing blogs that your clients would want...
So many of us seem consumed with success – especially in a social media driven world where we log on to any platform and are inundated with how ‘successful’ everyone seems to be. If it’s not our friends, it’s our old mates from school. If it’s not them, it’s an advert or an article for...