What does the new normal even look like anymore? How are you helping your clients process this?
I remember, when I was about 12, I won a movie rental contract. It was from the local Movie Magic rental place at our local shopping centre. I recall riding there on my lumo Rock mountain bike (that I also received for my 12th birthday), and proudly opening a contract in my own name (my parents already had a family contract there).
The voucher entitled me to 20 units: new releases were two units, and older movies were one. I remember that we’d often see friends there on a Friday evening, all browsing the VHS collection for their family entertainment that weekend. Tapes had to be returned by 10 am the following day, and you could post them through a modified ‘letter box’ in the front door.
That was only about 30 years ago.
Over the last few decades, society has reshaped our understanding, acceptance and language of normative expectations: from relationships, gender and sexual orientation, to what it looks like to run a business, family and stay healthy.
Instead of taking out a movie rental contract at our local movie hire place, we subscribe to (or pirate…) video and music streaming providers. Now – on a Friday, it’s pretty normal to watch Netflix or Prime: we can start a movie, not like it, and within minutes, be watching something entirely different.
We can order take-out from three different places to appease everyone in the family. And, all of this can be done through apps on our phones, and paid from through apps on our watches: delivered in under an hour to our front door.
Not only have many things become digitized (and I think we’re only scratching the surface of what this looks like), life has become infinitely complex in an attempt to make life simpler.
As a friend said to my wife and me the other day: Simplicity is the highest form of sophistication.
So – how are you helping your clients simplify their lives? How are you staying in touch and using language that helps them discover their value and purpose in a way that integrates their Big Life?
There’s a new normal: this means a new professional, a new way to connect, a new way to engage in valuable conversations. It requires deeper integration and more integrity than ever before.
