What to say in a crisis – as a financial planner

When someone says “Don’t panic” it’s usually the first thing we do, right? We’re all thinking about the ominous “but” that always comes next, and spiral into surface-level anxiety. “Don’t panic… but…” As a financial planner, when the world hits a crisis (I think specifically of Russia & Ukraine, China & Taiwan and even of our...

Marketing yourself beyond 2022

Be relevant. Be reachable. In the next few years, we are likely to see a significant increase in small businesses, from home enterprises to startups. Many people have had to create sideline income or recover from losing their jobs in a shrinking job market. Jobs seeing the fastest decline are in production or administration support,...

Building a successful online brand

Content + Distribution + Network = Successful Online Brand It seems like a simple task, right? But then how come it’s so difficult? In my experience, it’s because most of us become distracted from the full strategy and focus on one or two elements to the detriment of the others. In your communication strategy, there...

Scroll to top