Content + Distribution + Network = Successful Online Brand It seems like a simple task, right? But then how come it’s so difficult? In my experience, it’s because most of us become distracted from the full strategy and focus on one or two elements to the detriment of the others. In your communication strategy, there...
What does the new normal even look like anymore? How are you helping your clients process this? I remember, when I was about 12, I won a movie rental contract. It was from the local Movie Magic rental place at our local shopping centre. I recall riding there on my lumo Rock mountain bike (that...
You are the lens through which your online community will view your content. There is so much more to a message than just the message. Many communication campaigns fail before they’ve hit the page because they are solely focused on the message and not on any of the lenses through which that message is received...
If you’re creating your own content, it’s easy to fall into repetitive word usage. This makes for lousy reading, but it’s a common pitfall for all writers. Something my wife always reminds me; “If you read more, you will write better.” But with social media forming a sizable part of our reading material, our quality...
First, you need a whole stack of sales funnels. Second, you need good SEO for things like ‘retirement calculators’, ‘investing offshore’ and ‘savin’ like a maven’. Third, have a website that speaks to the products you sell with a free-book-in-exchange-for-an-email… then you’re good to go. Pictures of people signing pages and shaking hands are also...
Good communication has always focussed on people. For a few years, our emerging communication culture distracted us with scores of platforms on which to engage. From MySpace, Facebook and Friendster, to Twitter, Tumblr, Tagged and Taringa! – we’ve been delighted, debauched and disillusioned in the short space of a decade. Somewhere along the line we...
There is a lot of talk about the cessation of our freedoms. From COVID-19 regulations to changing government regimes and accelerated climate change, our ideals of what freedom looks like have been challenged. For decades, the notions of liberty and basic human rights have been flaunted out of context to the point where many have...
The sound of crunching snow beneath his feet was slightly slower and out of beat with the rushed percussion of the dirty London streets. Facing the bullies today would be particularly hard. He was in no rush. It’s never easy being poverty-stricken in the eyes of the world. As he felt the ice-cold ground permeating...
As a financial planner, there are two main ways that you can use LinkedIn As a financial planner, there are two main ways that you can use LinkedIn. Neither is better or worse than the other – but it’s important to be clear on why you’re here. Too many professionals flock to social media in order to ‘get more...
Every month we write six blogs for our advisers on our Contatto package. We upload them to their website and populate a monthly newsletter for them. Here’s an example of one that we shared a few weeks ago. You’re welcome to copy and paste this and use it on your site too. ———- One thing...